The Media Ready Program Developer Developer

The Media Ready program was developed by innovation Research & Training under contract to the North Carolina Division of Mental Health, Developmental Disabilities, and Substance Abuse Services (NC DMHDDSAS).

iRT was founded in April of 1999 by Dr. Janis Kupersmidt as a way of attempting to fill the many gaps among basic research findings, social policy, intervention, prevention programs and clinical practice. Because of iRT's foundation in the social and clinical social and behavioral sciences, the company has a unique commitment to the application of the most current scientific findings, methods, and best practices to identifying and solving significant real-world problems facing children, families, communities, organizations, and other social systems. The company is dedicated to using innovative, evidence-based, cost-effective, culturally sensitive, and strength-based methods in assessment, research, and training with the highest professional standards of excellence.

The versatile and multidisciplinary professional staff consists of both basic and applied researchers with considerable experience as scientists, practitioners, program administrators, and policy makers. iRT also has access to and utilizes an extensive network of scientists and scholars to provide strategic advice on focal questions, on an as-needed basis.

iRT's broad areas of focus and expertise include: substance abuse prevention and treatment; child and adolescent social and emotional skills development; child and adolescent mental health; adult and juvenile justice programs; healthcare; media literacy; drug courts; underage drinking; and domestic violence.


iRT has also developed Media Detective, a research and activitity-based media literacy program for 3rd to 5th grade students designed to delay or prevent the onset of alcohol and tobacco use. To learn more about Media Detective, click here.

To learn more about the Media Ready and Media Detective programs, contact:


Dr. Janis B. Kupersmidt
President & Senior Research Scientist

Dr. Tracy Scull
Research Scientist

Innovation Research & Training
1415 W. NC Highway 54, Suite 121
Durham, NC 27707
(919) 493-7700 – office
(919) 493-7720 – FAX