Media Ready is a research-based media literacy program for 6th to 8th grade students, designed to delay or prevent the onset of substance use, particularly with respect to underage drinking.

Through ten lessons of interactive activities, hands-on practice, and group work, students discover the media world around them and develop skills to better understand the messages that are being sent to them. It is intended that they then apply these skills in everyday life to be able to stop, think, and question before accepting media messages.

It is desired that students will become more active consumers who will make informed choices.


  • Encourage healthy cognitions about abstinence from alcohol use.
  • Enhance students' ability to apply critical thinking skills to interpreting media messages, in general, and alcohol media messages, in particular.
  • Delay or prevent the onset of underage alcohol use.

Key Features

  • Alcohol and tobacco use prevention program based on the North Carolina Standard Course of Study
  • Teaches critical thinking skills
  • Based on state-of-the-art scientific research and theory on substance abuse prevention and media literacy
  • Research-based program using established models of decision-making and research on how children interpret media messages
  • Easy implementation for teachers with inclusive materials and teacher training package
    • All-inclusive kit includes scripted lesson plans, handouts and materials
    • Comprehensive training for teachers/facilitators includes introduction to background research and theoretical model
  • Curriculum adaptable to a variety of classroom settings, teaching styles, and student skill levels
  • Includes fun homework and extension assignments designed to further students' understanding of media literacy and provide additional opportunities to practice newly learned concepts
  • Promising preventive intervention strategy for delaying or preventing the onset of underage drinking and tobacco use

Program Structure

  • Grades 6 - 8
  • 10 class sessions
  • Approximately 45 minute class sessions

Program Components

  • Comprehensive, easy-to-use teacher's manual
  • Templates of handouts and student worksheets
  • Accompanying media examples and resources

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