Findings

 

“[Media Ready] is effective in reducing underage drinking because it was developed by leading child clinical and developmental psychologists who are also substance abuse prevention scientists and experienced educators…This curriculum will empower middle school students across the state to become media savvy consumers whose opinions and decisions about alcohol are less likely to be influenced by advertisements.”

 

First Lady Mary Easley, Press Release, North Carolina Office of the Governor, September 12, 2007

 

The Media Ready program is an evidence-based program because:

 

  • The Media Ready program is based on extensive research on how adolescents interpret media messages and how these interpretations result in the decision to use or not to use alcohol and tobacco products.

  • The effectiveness of the Media Ready program was evaluated in a randomized controlled study which is the most rigorous type of research design for evaluating the effectiveness of an intervention program.

 

FINDINGS

 

  • The program results show significant:
    • Improvement in critical thinking skills about media messages;
    • Reduction in boys' intent to use alcohol products; and
    • Reduction in intent to use tobacco products.


  • The program was equally effective in 6th, 7th, and 8th grades
  • The program was equally effective in Language Arts and Health Education classes.
  • Students evaluated the curriculum very positively; they liked learning about media literacy.
  • Teachers also evaluated the curriculum very positively; they liked teaching media literacy