The North Carolina Preventing Underage Drinking Initiative


The North Carolina Preventing Underage Drinking Initiative (NC-PUDi) implements environmental management strategies to help enforce the nation's underage drinking laws. Preventing Underage Drinking Initiative-funded collaboratives work within their communities to implement strategies that prevent underage drinking, and create a sustainable movement to stop practices that make underage drinking both easy and acceptable. The community collaboratives' primary strategies focus on:


  • Decreasing underage access to alcohol
  • Changing community norms that promote underage and high-risk alcohol consumption
  • Addressing policies pertaining to underage drinking

For more detailed information about the NC Preventing Underage Drinking Initiative, please email or call ((919) 715-2774) NC-PUDi State Coordinator, Michael Eisen.

New media literacy substance abuse prevention curriculum!


Media ReadyMedia Ready is an engaging, new research-based media literacy program for 6th to 8th grade students, designed to delay or prevent the onset of substance use, particularly with respect to underage drinking.

Surgeon General issues "Call to action to prevent and reduce underage drinking"


"Alcohol is the most widely used substance of abuse among America's youth. A higher percentage of young people between the ages of 12 and 20 use alcohol than use tobacco or illicit drugs. The physical consequences of underage alcohol use range from medical problems to death by alcohol poisoning, and alcohol plays a significant role in risky sexual behavior, physical and sexual assaults, various types of injuries, and suicide. Underage drinking also creates secondhand effects for others, drinkers and nondrinkers alike, including car crashes from drunk driving, that put every child at risk. Underage alcohol consumption is a major societal problem with enormous health and safety consequences and will demand the Nation's attention and committed efforts to solve."

- Rear Admiral Kenneth Moritsugu, Acting Surgeon General (quote taken from Health and Human Services Press Release, March 6, 2007 and the Call to Action)